What it is
Prototyping is the process of creating interactive, low-to high-fidelity models of your product—before full development begins. It helps you explore design concepts, test functionality, and validate ideas with users and stakeholders early in the product lifecycle. Prototypes bring ideas to life and drive confident decision-making.
Why invest in Prototyping
- Companies save up to 50% in development costs by validating ideas early through prototyping (Source: McKinsey)
- Teams that prototype are 2x more likely to launch successful products (Source: InVision Product Design Report).
- Prototyping reduces time to market by 25–50% through faster iteration and clearer direction (Source: Nielsen Norman Group).
- Prototypes help catch 80% of usability issues before development (Source: Forrester Research)
- Interactive Low-Mid-, or High-Fidelity Prototypes
- Mobile & Web Screens (Clickable)
- User Flows & Navigation Maps
- Annotated Design Files
- Feedback-Ready Versions for Testing
- Iteration Logs & Change Recommendations
Wireframing (Figma, Balsamiq)
- Interactive Prototyping Tools (Figma, Adobe XD, InVision)
- Rapid Iteration Workshops
- Design System Integration
- User Testing with Prototypes
- A/B Variant Prototyping (if needed)
- Faster design validation and stakeholder alignment
- Reduced risk of building the wrong solution
- Early user feedback and usability insights
- Streamlined handoff to developers with clear design intent
- Improved user satisfaction and engagement from launch