QoDESIGNdynamics > Services > UX Design > Interaction Design

Interaction Design

What it is

Interaction Design (IxD) focuses on how users interact with your product—through touch, clicks, gestures, navigation, and feedback. It defines the behavior and responsiveness of digital interfaces, ensuring every action is smooth, meaningful, and aligned with user expectations. Good interaction design is invisible: it simply works.

Why Investing in Interaction Design Matters

    • 76% of users say ease of use is the most important factor in website design (Source: HubSpot)
    • Well-designed interactions can reduce task time by up to 35%, increasing efficiency and satisfaction (Source: Nielsen Norman Group).
    • Poor interaction design contributes to a 68% cart abandonment rate in e-commerce (Source: Baymard Institute).
    • Apps with intuitive interfaces see 3x higher retention rates within the first 30 days (Source: Localytics)

    Interaction Design makes the difference between a usable product—and a delightful one.

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What You Get

  • Interaction Flow Diagrams
  • Clickable Prototypes
  • Micro interaction Designs (e.g., animations, transitions)
  • Navigation and UI Behavior Specifications
  • Responsive Interaction Patterns (desktop, mobile, tablet)
  • Developer-Ready Interaction Specs

Methods We Use

  • Task Flow & User Journey Mapping
  • Wireframing & Prototyping (Figma, Adobe XD)
  • Usability Testing of Interactions
  • Motion Design & Micro-animation
  • Interaction Guidelines Based on Design Systems
  • Accessibility & Touch Target Evaluation

What To Expect

  • Faster, smoother user journeys
  • More engaging and intuitive product experiences
  • Lower user error and frustration
  • Increased task completion and goal conversions
  • Higher user satisfaction and brand trust
  • Development alignment with clear behavior specs
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